Did you know these business attire and personas

business man attire and personas

In the fast-paced world of business, first impressions matter. Your attire is a powerful tool that can project confidence, competence, and professionalism. Whether you’re a seasoned entrepreneur or just stepping into the corporate realm, dressing the part can significantly impact your success. In this article, we’ll explore the art of business attire, from classic ensembles to modern twists, helping you make a lasting mark in the professional arena.

What is a Business person

A businessman is an individual who is engaged in commercial, industrial, or entrepreneurial activities with the primary goal of earning a profit. Businessmen are involved in various aspects of business, including planning, organizing, managing, and executing operations. They often take on roles such as company owners, executives, managers, entrepreneurs, or investors.

Businessmen play a crucial role in the economy by creating, operating, and growing businesses that provide goods and services to consumers. They make strategic decisions, manage resources, navigate market trends, and take calculated risks to achieve their business objectives. Successful businessmen possess a combination of business acumen, leadership skills, innovation, and the ability to adapt to changing circumstances.

Is the word business man/women offensive

It’s important to note that the term “businessman” is gender-specific and traditionally refers to a male individual. However, in modern usage, the term “businessperson” is often preferred to be inclusive of individuals of all genders who are involved in business activities.

Types of business person and the clothes they wear

In the diverse world of business, there are various types of businessmen, each specializing in different industries, functions, and roles. Here are some common(major) types of businessmen:


Entrepreneurs are individuals who create and launch new businesses or startups. They often identify opportunities in the market, develop innovative ideas, and take calculated risks to bring their visions to life.

Entrepreneurs often have a flexible dress code that reflects their startup culture. They might opt for a smart casual look, combining dress shirts or blouses with well-fitted jeans or chinos. Some may choose to wear business suits for important meetings or presentations.

Corporate Executive

Corporate executives hold leadership positions in large companies and organizations. They oversee various departments, make strategic decisions, and manage operations to ensure the company’s success and growth.

Corporate executives typically wear formal business attire. Men often wear tailored suits, dress shirts, ties, and polished dress shoes. Women may choose tailored suits, dresses, blouses, and skirts. The dress code may be more relaxed in industries with a casual work environment.


Investors are individuals who provide financial resources to businesses in exchange for ownership stakes or returns on their investments. They may be angel investors, venture capitalists, or private equity investors.

Investors often dress in a polished and professional manner. Business suits with ties for men and tailored suits or dresses for women are common choices. The attire may lean towards more traditional and conservative styles.

Small Business Owner

Small business owners operate and manage their own businesses on a smaller scale. They may be involved in various industries, from retail and hospitality to consulting and service-based businesses.

Small business owners may have a mix of dress codes depending on their industry. Some might opt for business casual attire, while others may wear more casual outfits that reflect the nature of their business.


Retail businessmen are involved in the buying and selling of products to consumers. They manage aspects such as inventory, pricing, and customer service to ensure a successful retail operation.

Retail businessmen may wear business casual attire, combining collared shirts, blouses, khakis, or slacks. The clothing choice may also reflect the style of the products they sell.


Manufacturers produce goods on a larger scale, often involving the production and assembly of raw materials into finished products. They may operate factories and manage supply chains.

Manufacturers often wear practical and comfortable clothing suitable for factory environments, such as work shirts, jeans, and sturdy footwear for safety.


Wholesalers purchase products in bulk from manufacturers and sell them to retailers or other businesses. They play a crucial role in distributing goods to the market.

Wholesalers might dress in business casual or business professional attire, especially if they are dealing with clients from various industries. The attire may lean towards a more conservative and professional look.


Importers bring goods from other countries for domestic distribution, while exporters sell goods to foreign markets. These businessmen navigate international trade regulations and build global business relationships.

Importers and exporters may dress in business suits for meetings with international partners. Their clothing choice may also reflect cultural norms of the countries they work with.


Consultants offer specialized expertise and advice to businesses to improve their operations, solve problems, and achieve specific goals. They may work in areas such as management, marketing, finance, or technology.

Consultants typically wear business professional attire, including suits, dress shirts, ties, and formal shoes. The goal is to project a polished and trustworthy image to clients.

Freelancer/Self-Employed Professional

Freelancers and self-employed professionals provide specialized services on a project basis. They often work independently and may offer skills such as writing, design, programming, or consulting.

Freelancers often have flexibility in their clothing choices. They may opt for a comfortable yet presentable outfit, such as smart casual attire that allows them to meet clients while staying comfortable during work hours.

Technology Entrepreneur

Technology entrepreneurs focus on developing and commercializing new technological innovations, software, or digital products.

They may embrace a more relaxed dress code, leaning towards casual attire like jeans and t-shirts. The focus is often on creativity and innovation.

Real Estate Developer

Real estate developers are involved in the acquisition, development, and management of properties, including residential, commercial, and industrial real estate.

These developers might wear business suits or business casual attire, depending on the context. Professionalism is key, especially when meeting potential clients and partners.

does it matter if you are already successful

While clothing style may matter less when you have achieved a certain level of success and no longer need to impress others in the same way, it still holds significance for a variety of reasons:

  1. Self-Confidence: Dressing well can boost your self-confidence and sense of accomplishment, even when you’re not trying to impress anyone else. Feeling good about how you present yourself can positively impact your mindset and overall well-being.
  2. Professionalism: Your clothing can still reflect your professionalism and commitment to your work, even if you’re not trying to make a specific impression. It can influence how you’re perceived by colleagues, clients, and business partners.
  3. Personal Branding: Your clothing style is a part of your personal brand, which is how you’re perceived by others. Consistently dressing well can contribute to a positive and memorable personal brand, regardless of whether you’re actively trying to impress.
  4. Influence: As a successful individual, you might still interact with people who look up to you or seek your guidance. Your appearance can influence and inspire those around you, setting an example for professionalism and attention to detail.
  5. Occasions and Events: Even if you’re not constantly in a high-stakes business environment, there will likely be occasions and events where your appearance matters. Social gatherings, conferences, and public appearances may require a certain level of dressing well.
  6. Mood and Productivity: Studies have shown that what you wear can affect your mood and productivity. Dressing well can help put you in a more focused and productive mindset, even if you’re not aiming to impress others.
  7. Respect for the Occasion: Dressing appropriately for different occasions is a sign of respect for the event, the people attending, and the context. It shows that you value the situation and take it seriously.
  8. Legacy and Impact: Your legacy and impact extend beyond your immediate circle. Your style can leave a lasting impression on the people you encounter and influence, contributing to a positive and respectful memory of you.

Business tips for new business people

Making a positive and memorable first impression as a business professional is crucial for building meaningful connections. Here’s a step-by-step approach to ensure you approach a first-time meeting in the best possible way:

  1. Research and Preparation:
    • Research the individual you’re meeting with. Familiarize yourself with their background, role, and any recent accomplishments.
    • Understand their company and industry. This will help you tailor your conversation and demonstrate your interest.
  2. Choose the Right Setting:
    • Select a comfortable and appropriate location for the meeting, such as a quiet café or a professional meeting space.
  3. Professional Appearance:
    • Dress in a manner that reflects the occasion and the industry standards. Aim for polished and professional attire that suits the context.
  4. Confident Body Language:
    • Stand tall, maintain good posture, and offer a firm handshake. Eye contact and a friendly smile convey confidence and approachability.
  5. Engaging Introduction:
    • Start with a clear and concise introduction, including your name, position, and a brief overview of your expertise or your company’s mission.
  6. Elevator Pitch:
    • Have a succinct elevator pitch ready that describes who you are, what you do, and the value you bring. Tailor it to resonate with the person you’re meeting.
  7. Active Listening:
    • Pay close attention to what the other person is saying. Show genuine interest and ask follow-up questions to demonstrate your engagement.
  8. Ask Thoughtful Questions:
    • Prepare open-ended questions that show your curiosity about their work and industry. This encourages a meaningful dialogue.
  9. Share Your Story:
    • When appropriate, share your journey and experiences. Highlight key achievements and how they have shaped your expertise.
  10. Mutual Benefits:
    • Clearly express what you hope to gain from the meeting, whether it’s knowledge, collaboration, or partnership. Emphasize how the other person can benefit as well.
  11. Value Proposition:
    • Articulate how your skills, services, or products can address specific challenges or opportunities the other person may have.
  12. Personal Connection:
    • Find common ground beyond business. Shared hobbies, interests, or experiences can create a more relatable and memorable connection.
  13. Follow-Up Plan:
    • Before concluding the meeting, propose a follow-up plan, such as scheduling a future meeting, exchanging contact information, or connecting on social media.
  14. Gratitude and Appreciation:
    • Express gratitude for their time and insights. Show appreciation for the knowledge they shared and the opportunity to connect.
  15. Timely Follow-Up:
    • Within a day or two, send a personalized follow-up email. Reference key points from your meeting and express your interest in staying connected.

Remember, authenticity is key. Approach the meeting with genuine interest, respect, and a willingness to build a mutually beneficial relationship. By following these steps, you’ll increase the likelihood of making a strong and positive impression as a business professional.

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